Why A Brewery Should Add Cider To The Mix
Beer is one of the most popular alcoholic beverages in the world, but it’s not the only option out there. Cider is another delicious drink that has been gaining popularity in recent years. If you’re a beer company, you might be wondering whether or not it’s worth adding cider to your product offerings. In this article, we’ll explore some reasons why it might be a good idea.
Diversification of Product Line
One of the most compelling reasons for a beer company to add cider to its product line is to diversify its offerings. By expanding beyond beer, you can appeal to a wider audience and reach new markets. Cider is a great option for those who may not be fans of beer or are looking for a different flavor profile. By offering cider, you can attract new customers and keep existing ones interested.
Seasonal Appeal
Cider is often associated with the fall season, making it a great addition to a beer company’s product line. By offering cider during the fall months, you can take advantage of the seasonal appeal and increase sales. Cider is also a great option for those who want to enjoy a cold beverage during the warmer months without the heaviness of a beer.
Health Benefits
Cider is often considered a healthier alternative to beer due to its lower calorie and carbohydrate content. It’s also a gluten-free option for those who are sensitive to gluten. By offering cider, you can appeal to health-conscious consumers who may not be interested in beer due to its higher calorie and carbohydrate content.
Creative Options
Cider offers a lot of creative options when it comes to flavor profiles. From traditional apple cider to more unique flavors like pear or cherry, the possibilities are endless. By offering a variety of cider options, you can appeal to a wider range of consumers and keep them interested in trying new products.
Expansion into the Cider Market
Cider has been growing in popularity in recent years, and there’s no sign of that slowing down. By adding cider to your product line, you can tap into the growing cider market and potentially increase your market share. It’s a great way to stay relevant and competitive in a constantly evolving industry.
There are many compelling reasons for a beer company to add cider to its product offerings. From diversifying your product line to appealing to health-conscious consumers, cider offers a lot of benefits. With the growing popularity of cider, it’s a smart move to expand your offerings and tap into a new market.